Date:

Roy Greensdale, Guardian Online

Gavin Haycock, Reuters Online

Customers to receive free product vouchers via their mobile phone

SMS vouchers distributed in nationwide scheme

Proven digital voucher scheme to unite independent and branded restaurants

One-to-one marketing in store and using mobile phones

Proven scheme will provide widest-possible consumer choice across independent, convenience and High Street retailers

DLG and i-movo combine to bring greater precision and accountability to SMS marketing