Date:

This is the default blog subtitle. Title & subititle can be different for categories, tags, dates, authors, etc!

Shop & Win promotion returns

19 December 2014 • Retail Newsagent Spar is bringing back its Shop & Win campaign next month following positive sales from a scheme launched earlier this year.

Read More

i-movo ends year on high

05 December 2014 • Retail Newsagent Digital voucher specialist i-movo will finish 2014 on a high after passing two major milestones this month. The company processed its 10 millionth secure digital voucher on 18 November, and then three days later the total value of i-movo vouchers redeemed by UK customers hit the £100m mark.

Read More

Voucher growth defies loyalty critics

27 November 2014 • marketingweek.com Loyalty rewards are a key factor in attracting consumers but as it is now much easier to find offers, brands need to innovate to keep their customers. And with a savvy younger generation of shoppers who know what they want, retailers need to work harder to earn loyalty.

Read More

The COGS Award Winners – GRAND PRIX Winner: i-movo

19 September 2014 • The Institute of Promotional Marketing In July 2013, Molson-Coors launched a TV campaign featuring the new ‘cold indicator’ which, at the ‘Damme cold’ temperature of 4 degrees Celsius, turns blue. Molson-Coors wanted to securely effectively and without risk of fraud enable a set number of high-value promotional vouchers to be issued […]

Read More

COGS Award: Digital – Mobile entry: Winner i-movo

19 September 2014 • The Institute of Promotional Marketing Molson-Coors wanted to distribute high-value mobile coupons to back its new ‘Coors Light’ TV campaign featuring a new ‘cold indicator’. A ‘Jean-Claude Van Damme Cold Caller’ experience on Coors’ website let people nominate a friend to receive a ‘Damme Cold’ call. During the call, people were […]

Read More

COGS Awards 2014 winners

19 September 2014 • The Institute of Promotional Marketing Mobile couponing specialist i-movo has won the first ever IPM COGS Awards Grand Prix, for its work on the Damme Cold Call campaign for Coors Light.

Read More

Digital duo ready to level playing field for promos

05 September 2014 • Retail Newsagent Thousands of independents will be able to take part in supermarket-style promotions thanks to a new partnership between digital vouchers firm i-movo and EPoS provider The Retail Data Partnership (TRDP)

Read More