Author: Tom

18 April 2015 • Red Herring Red Herring announced its Red Herring Europe award winners today, recognizing Europe’s leading private companies and celebrating these startups’ innovations and technologies across their respective industries.

16 April 2015 • Marketing Week As consumers grow less impressed by the discounts brands offer through vouchers, using the tactic successfully has become as much about brand building and forming beneficial partnerships as about the depth of the money-off offer.

10 April 2015 • Retail Newsagent The Financial Times has paired up with digital voucher specialist i-movo to offer a paperless voucher option to retailers and subscribers.

08 January 2015 • bluechip Blue Chip and Spar UK are repeating last year’s ‘Shop & Win’ mobile campaign following the success of its first outing in August 2014. There was a redemption rate of 17 per cent and a 65 per cent increase in basket spend among main prize winners (against the average for […]

23 January 2015 • Retail Newsagent Positive Christmas trading plus early success for its recent Shop & Win competition has given Spar a promising start to the new year.

19 December 2014 • Retail Newsagent Spar is bringing back its Shop & Win campaign next month following positive sales from a scheme launched earlier this year.

05 December 2014 • Retail Newsagent Digital voucher specialist i-movo will finish 2014 on a high after passing two major milestones this month. The company processed its 10 millionth secure digital voucher on 18 November, and then three days later the total value of i-movo vouchers redeemed by UK customers hit the £100m mark.

27 November 2014 • marketingweek.com Loyalty rewards are a key factor in attracting consumers but as it is now much easier to find offers, brands need to innovate to keep their customers. And with a savvy younger generation of shoppers who know what they want, retailers need to work harder to earn loyalty.

10 October 2014 • Retail Newsagent Attendees at betterRetailing LIVE were greeted with a host of ideas to improve their businesses. David Tymm, CEO of i-movo shared his insight with the attendees regarding digital vouchers.

19 September 2014 • The Institute of Promotional Marketing In July 2013, Molson-Coors launched a TV campaign featuring the new ‘cold indicator’ which, at the ‘Damme cold’ temperature of 4 degrees Celsius, turns blue. Molson-Coors wanted to securely effectively and without risk of fraud enable a set number of high-value promotional vouchers to be issued […]