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Implementing a scheme to increase consumer loyalty in a range of major retailers in Albania. Customers earn points each time they shop, which are exchanged for cash-value digital vouchers.
Using social media, text messages, and location-based targeting to increase customer loyalty and access basket-level data to measure campaign effectiveness.
Pioneering use of mobile ticketing to encourage the target audience to attend a branded event.
Outdoor and radio campaign to encourage consumers during the afternoon energy lull to ‘Get their edge back’ with a free Lucozade Energy drink. Drinks were distributed by secure mobile vouchers and were redeemable at more than 20,000 retailers and included automatic settlement.
An in-store sampling campaign supported by POS that encouraged product trial of Fanta, Sprite and Dr. Pepper and delivered a redemption rate of 87%.
An innovative ticketing solution, which issued digital tickets to mobile phones, and ensured entrant security at a hugely popular event.
Worlds first Secure Digital Voucher campaign to use the standard card payment infrastructure for redemption. It received a viral boost when mentioned during a radio breakfast show with an audience of 5 million.
A through-the-line campaign in which website traffic from the TV advert gave consumers a chance to receive a ‘Cold Call’ from Jean Claude Van Damme and a voucher to try a 4-pack of Coors Light. Careful and continuous monitoring gave Molson Coors maximum value for their marketing budget.
Developing an ‘instant win’ promotion of cash and product prizes for consumers as part of the largest, most ambitious marketing campaign ever launched for Walkers in the UK.