Vince Bamford, The Grocer
Molson Coors has launched a new version of iPint – arguably one of the most successful pieces of app-based marketing ever released – with a mobile voucher offering shoppers £1 off a four-pack of Carling.
The new version of the app, which was originally launched in 2008 and has been downloaded more than two million times, would help to drive footfall to convenience stores, said the brewer. It will direct consumers to shops with a PayPoint terminal that can be used to process and redeem the barcode vouchers, which will be made available to one million shoppers.
“In revamping iPint, we wanted to celebrate the success of the original app and reward those who downloaded it,” said Molson Coors digital marketing manager Andy Henwood.
“The scannable barcode features groundbreaking technology and will help Carling drinkers redeem their vouchers while on the move, while also driving footfall to retailers across the country.”