Category: Uncategorised

COGS Award: Digital – Mobile entry: Winner i-movo

19 September 2014 • The Institute of Promotional Marketing Molson-Coors wanted to distribute high-value mobile coupons to back its new ‘Coors Light’ TV campaign featuring a new ‘cold indicator’. A ‘Jean-Claude Van Damme Cold Caller’ experience on Coors’ website let people nominate a friend to receive a ‘Damme Cold’ call. During the call, people were […]

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COGS Awards 2014 winners

19 September 2014 • The Institute of Promotional Marketing Mobile couponing specialist i-movo has won the first ever IPM COGS Awards Grand Prix, for its work on the Damme Cold Call campaign for Coors Light.

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Digital duo ready to level playing field for promos

05 September 2014 • Retail Newsagent Thousands of independents will be able to take part in supermarket-style promotions thanks to a new partnership between digital vouchers firm i-movo and EPoS provider The Retail Data Partnership (TRDP)

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SPAR LAUNCHES FIRST MOBILE MARKETING DRIVE

11 August 2014 • SPAR Press Release SPAR, the UK’s leading symbol store group, is launching its first major mobile marketing drive on 11 August. Working in conjunction with i-movo, the market leader in secure digital vouchers, the campaign is called ‘Shop & Win. It is the highest value mobile coupon giveaway that i-movo has […]

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Spar targets younger shoppers with Shop & Win mobile marketing campaign

11 August 2014 • Retail News Spar, the UK’s leading symbol store group, is launching its first major mobile marketing drive today (11 August 2014). Working in conjunction with i-movo, the market leader in secure digital vouchers, the campaign is called ‘Shop & Win. It is the highest value mobile coupon giveaway that i-movo has […]

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Stay loyal in a virtual world

26 June 2014 • Raconteur The retail landscape is a tough environment and retailers need to do all they can to stand out from the competition, says i-movo.

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