Coca-Cola launch sampling via mobile vouchers

Coca-Cola Great Britain has launched a mobile voucher scheme, provided by PayPoint and i-movo, which allows consumers to try a free 500ml bottle of Fanta, Sprite or Dr Pepper.

Consumers visiting any of the planned 10,000 participating retailers will see point-of-sale display materials inviting them to take part by sending a text message. They then receive a text-message voucher that can be exchanged immediately, via the PayPoint terminal in each store, for a free 500ml bottle of Fanta, Sprite or Dr Pepper.

Each consumer may request up to five vouchers but only one per day. Each participating store will take part in the promotion for a period of four weeks.

Ed Knight, head of communication at CCEGB, says “PayPoint and i-movo create a national marketing network that allows us to activate promotions in the Impulse channel across both independent and branded retailers.”

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