COGS Award: Digital – Mobile entry: Winner i-movo

19 September 2014 • The Institute of Promotional Marketing

Molson-Coors wanted to distribute high-value mobile coupons to back its new ‘Coors Light’ TV campaign featuring a new ‘cold indicator’. A ‘Jean-Claude Van Damme Cold Caller’ experience on Coors’ website let people nominate a friend to receive a ‘Damme Cold’ call. During the call, people were told they would get a voucher for four free bottles/cans of Coors Light.

COGS digital winner