19 September 2014 • The Institute of Promotional Marketing
Mobile couponing specialist i-movo has won the first ever IPM COGS Awards Grand Prix, for its work on the Damme Cold Call campaign for Coors Light.
The COGS judges said the couponing element of the Damme Cold Call, which involved the distribution of coupons entitling consumers to four free cans or bottles of Coors Light, “was a creatively strong campaign that was delivered through to retail with a high level of logistical and technical expertise. We were impressed by the upfront extensive research across 6,000 hard-to-reach retailers to understand all the pricing permutations for redemption and allow consumers to easily find participating outlets.”
The results of the mobile couponing activity were redemption rates of over 50% and 100% retailer compliance.
The IPM COGS Awards 2014 celebration lunch was held on Friday September 19 2014 at the prestigious Grange St Paul’s hotel. The host for the event was stand up comedian Charlie Baker.
Other big winners at The IPM COGS Awards 2014, now in its fifth year, included Hive, which won in three industry categories and was Highly Commended five times, including in the Company of the Year Special Category.
Winner of the Company of the Year was Pancentric, while the Rising Star Award (for the most promising individual under 30 working for a promotional marketing services company) was Meg Gallagher of KreateLive Media. Highly Commended in that category was Rob Sutton of Hive.
The COGS Awards were launched by the IPM in 2010 to recognise the huge contribution made by marketing services providers to the success of promotional campaigns.
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