In a recent research note Gartner Senior Analyst Sandy Shen notes that “digital rewards can reduce fraud and offer real-time data to brands and merchants.”
“Although dwarfed by paper rewards in terms of volume, growth in digital rewards will be much higher in the coming years.”
The research note recognizes i-movo and includes it under the heading of “Vendors to Watch”.
Gartner clients can access the full research here.
Single copies of the report can be purchased here.