In-Store Promotions

Bridging The Gap. Closing The Loop.

Learn more

Secure digital vouchers

A single payments solution with a limitless range of applications.

Learn more

Unmatched versatility

Distribution using mobile phone, email, direct mail, payment cards and all contactless methods.

Learn more

Total UK coverage

Our vouchers can be used at over 60,000 participating retailers, covering 99.1% of the UK population.

Learn more

Market leader

Nearly 300 successful campaigns delivered since 2003.

Learn more

Positive feedback

Over 97% of consumers very satisfied with our service.

Learn more

Real-time reporting

Instant feedback on the success of your campaign, down to where and when each voucher is used.

Learn more

i-movo keeps track of mobile vouchers

Alan Cane, Financial Times

I-movo, a year-old company owned jointly by chief executive David Tymm and the IT consultancy Conchango, is launching a mobile marketing initiative with, it claims, unprecedented levels of security.

Mobile marketing – the distribution of vouchers to customers’ mobile phones for redemption against goods or services – is not new, but fraud and counterfeiting have made retailers and manufacturers wary.

Tymm says, however, that i-movo’s technology, which tracks each voucher from issue to redemption, has added the necessary checks and balances. Customers request vouchers from issuing companies by dialling a short code. They receive within minutes an SMS voucher, the important element of which is a very large, randomly generated number of which the customer sees only a few digits. The number is used to redeem the voucher in one of four ways: the retailer phones i-movo, it can be fed into an electronic top-up unit, transmitted over a dedicated GPRS link, or, for low-value transactions, collected manually.

Tymm says that no extra software need be downloaded and retailers do not have to change their POS systems. Furthermore, information about the progress of the campaign is available immediately.

Add comment