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i-movo mobile coupons extended across Payzone network

30 January 2013 • Promotional Marketing

UK consumer payments network Payzone has rolled out i-movo’s Secure Digital Voucher across its entire estate of 19,000 terminals nationally, including Northern Ireland.

i-movo issue unique voucher codes and send them to consumers by mobile phone, email, direct mail or as payment cards. As each voucher transaction is checked electronically by the i-movo system at the time it is used, vouchers cannot be used more times than intended, making them suitable for a wide range of payment applications.

The full range of i-movo services, including CashOut payments, newspaper subscriptions and promotional vouchers, will now be available across the Payzone network, bringing the total UK coverage for i-movo to over 50,000 convenience retail locations.

According to the Institute of Grocery Distribution, convenience retailers now represent 20.8% of the total UK food and beverage retail market.

David Tymm, chief executive officer of i-movo, says: “The significance of expanding our footprint to include Payzone retailers is that UK local and convenience retailers are now a single addressable market for a number of sectors. Consumer brands wanting to issue vouchers for their products without the risk of overuse and fraud can now do so with confidence, companies looking to make convenient cash payments to their customers now have a cost-effective way to do so and newspapers can replace their existing paper-based subscription schemes in the retailers that account for the majority of their sales.”

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