epay Ltd, the market leader in electronic payment solutions in the UK, today announced a new brand and logo as part of a worldwide rebranding of the Euronet Worldwide Prepaid Division.
From July 2009, all the global operations of the Prepaid Division will have a single brand under the name ―epay‖.
epay is the leading worldwide payment and cash collection network and largest processor of electronic mobile top-up transactions. As a single global division, epay can offer an extensive product portfolio including top-up, or recharge services for prepaid mobile airtime, prepaid debit cards and e-wallets: bill payment services, road tolls and money transfer; and marketing and distribution services for gift cards, digital content and transport applications.
The new logo is eye-catching, designed specifically for maximum ―stand out‖ in the crowded retail space. It will drive increased footfall to epay retailers by indicating to customers that a wide range of easy and secure payment services are available.
―Our new identity will support long–term, strong relationships with our retailers, partners and consumers. By operating as a single global brand, with local solutions and local expertise, epay retailers will benefit from being part of an extensive worldwide network,‖ said Nick Kennett, Managing Director — epay UK Ltd. ―Furthermore, epay has been awarded an exclusive 5 year contract by Transport for London to offer retail payments for the Central London Congestion Charge. This will be available through epay retailers from 31st October 2009 and as part of this launch we will be producing eye-catching and highly visible external projecting signs and point of sale materials to brand our retailer network nationwide‖.