Pre-paid newspaper subscription schemes drive over £500 million of annual sales for the UK’s major multiple retailers.
Together with epay, we are holding a Newspaper Publisher & Retailer Summit on April 14th. Three major publishers will detail how they have used i-movo to increase retention and improve acquisition while removing inefficiencies associated with paper vouchers.
85% of the market volume is covered by our current retail footprint and most major publishers use our services, demonstrating that i-movo has become the de-facto standard for the newspaper industry.
The ‘Betamax or VHS?’ dilemma previously deterring major retailers from accepting digital vouchers has therefore been resolved.