In-Store Promotions

Bridging The Gap. Closing The Loop.

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Secure digital vouchers

A single payments solution with a limitless range of applications.

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Unmatched versatility

Distribution using mobile phone, email, direct mail, payment cards and all contactless methods.

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Total UK coverage

Our vouchers can be used at over 60,000 participating retailers, covering 99.1% of the UK population.

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Market leader

Nearly 300 successful campaigns delivered since 2003.

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Positive feedback

Over 97% of consumers very satisfied with our service.

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Real-time reporting

Instant feedback on the success of your campaign, down to where and when each voucher is used.

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May 2016: Digital Fingerprints to Physical Footprints

i-movo CEO David Tymm was invited to contribute an article to Promotional Marketing, centering on the relationship between a consumer’s digital fingerprint and their physical footprint.

‘Closing the loop’ between these two touchpoints is the key to unlock value from a brand’s online investments, changing the shopper behaviour from a digital interaction to an in-store transaction.

The ‘missing link’ between online and offline experiences in their campaigns is the digital voucher. As with any chain, a broken or missing link reduces its value to being purely ornamental.

 

http://www.promomarketing.info/digital/online-marketings-missing-link/