May 2016: Digital Fingerprints to Physical Footprints

i-movo CEO David Tymm was invited to contribute an article to Promotional Marketing, centering on the relationship between a consumer’s digital fingerprint and their physical footprint.

‘Closing the loop’ between these two touchpoints is the key to unlock value from a brand’s online investments, changing the shopper behaviour from a digital interaction to an in-store transaction.

The ‘missing link’ between online and offline experiences in their campaigns is the digital voucher. As with any chain, a broken or missing link reduces its value to being purely ornamental.