Case Studies

Media & Publishing

The Guardian

The Guardian: Generate Readership

Using digital vouchers to offer online readers a discount on the physical newspaper. Vouchers were valid daily for a fixed period and provided instantly measurable results that showed how the promotion increased circulation of the printed paper.

The Telegraph Logo

Telegraph: Making Life Simple

Introducing a swipe card to streamline voucher redemption processes, saving newsagents time and ensuring that they are paid promptly when claiming their subscription voucher payments.

London Evening Standard

Evening Standard: The Eros Reward Card

Revolutionary use of contactless payment technology to increase circulation of The Evening Standard by offering readers a cashless method of paying for the paper. Initiated in 2007 the scheme has markedly increased frequency of purchase.

Financial Times Logo

The Financial Times: Increased Engagement

A creative and compelling trial offer that engaged potential readers and delivered an exceptionally high redemption rate.

Daily Mail Logo

The Daily Mail: Boost Readership

A targeted campaign with a leading news retail group that gave potential customers a discount on the newspaper for 30 days and resulted in a significant numbers of new readers being acquired.

Paper Pay Logo

PaperPay: The Newspaper Voucher App

Offering a quick, cashless option for purchasing newspapers with any smartphone, without retailers incurring card payment fees. This is the major barrier to card usage for small purchases and one that was overcome.