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Using digital vouchers to offer online readers a discount on the physical newspaper. Vouchers were valid daily for a fixed period and provided instantly measurable results that showed how the promotion increased circulation of the printed paper.
Introducing a swipe card to streamline voucher redemption processes, saving newsagents time and ensuring that they are paid promptly when claiming their subscription voucher payments.
Revolutionary use of contactless payment technology to increase circulation of The Evening Standard by offering readers a cashless method of paying for the paper. Initiated in 2007 the scheme has markedly increased frequency of purchase.
A creative and compelling trial offer that engaged potential readers and delivered an exceptionally high redemption rate.
A targeted campaign with a leading news retail group that gave potential customers a discount on the newspaper for 30 days and resulted in a significant numbers of new readers being acquired.
Offering a quick, cashless option for purchasing newspapers with any smartphone, without retailers incurring card payment fees. This is the major barrier to card usage for small purchases and one that was overcome.