01 August 2012 • i-movo Press Release
Pilot secure mobile voucher scheme successfully executed; providing consumers with a cash reduction off purchases at a variety of retailers
The Pilot was completed in conjunction with BALFIN Investments, the owner of some of Albania’s best retail brands as well as the recently opened Tirana East Gate Shopping Mall. Participating retailers included Carrefour, Jumbo, Bookstore.al, Golden Point, Calliope, Carpisa, Etam, Springfield, Mango, Parfois, Prenatal, Terranova, Terranova Kids and OK.
Paul Wild, owner of Mobile Money Sh.p.k said, “We were delighted with the results of the Pilot and it proved the robust nature of the i-movo secure voucher system. It also confirmed our belief that Mobile Koupons can be a highly effective marketing tool in the Albanian market. The pilot was especially ambitious as it involved multiple retailers but even then the redemption rate for this low key pilot was over 60%”.
Ali Vishaj, Project Manager, BALFIN Investments said, “We were very keen to participate in this innovative pilot. As the owner of multiple retail brands and several shopping malls in Albania as well as in the wider region, the Mobile Kupon can really help our businesses.”
Mobile Money Sh.p.k utilize the payment card terminal network of Raiffeisen Bank Albania.