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September 2015: The IPM COGS Awards 2015

The Institute Of Promotional Marketing’s annual ‘COGS’ Award’s focuses on the role service providers have played in activating marketing campaigns over the previous year.   We are delighted that SPAR’s ‘Shop&Win’ campaign, for which i-movo provided the voucher services, was honoured with Gold Award for ‘Best use of Mobile’ and Bronze Award in the ‘Best Use of […]

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September 2015: Trinity Mirror & PaperPay

Trinity Mirror launched PaperPay two years ago as a new way of buying newspapers. The model is simple: download the app and whenever you want to buy a newspaper that is listed, simply show the barcode at any epay, PayPoint or Payzone retailer. All your purchases are billed as a single line on your credit […]

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September 2015: Coca-Cola Zero Sampling Campaign

On 31st August 2015 Coca-Cola Zero launched a national sampling campaign with 100,000 free bottles of Coca-Cola Zero available. Consumers can request a ‘secure digital voucher’ across a full range of channels including search, social media, ‘traditional’ (if there is such a thing) websites and outdoor display advertising.   The campaign is already attracting the attention of other ‘traditional’ […]

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i-movo Digital Vouchers accepted on Reposs EPoS System

Over 1,650 Reposs EPoS System users can now accept i-movo digital vouchers and coupons, in the latest software release by the Convenience and Newsagent EPoS provider Reposs Ltd. Leading FMCG brands and publishers use i-movo digital vouchers to promote their products and publications. i-movo gives them a secure platform to deliver their offers direct to […]

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i-movo chosen as a 2015 Red Herring Europe Winner

18 April 2015 • Red Herring Red Herring announced its Red Herring Europe award winners today, recognizing Europe’s leading private companies and celebrating these startups’ innovations and technologies across their respective industries.

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Using vouchers and incentives to add brand value

16 April 2015 • Marketing Week As consumers grow less impressed by the discounts brands offer through vouchers, using the tactic successfully has become as much about brand building and forming beneficial partnerships as about the depth of the money-off offer.

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i-movo and FT partner

10 April 2015 • Retail Newsagent The Financial Times has paired up with digital voucher specialist i-movo to offer a paperless voucher option to retailers and subscribers.

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Shop & Win relaunches following 65% increase in basket spend

08 January 2015 • bluechip Blue Chip and Spar UK are repeating last year’s ‘Shop & Win’ mobile campaign following the success of its first outing in August 2014. There was a redemption rate of 17 per cent and a 65 per cent increase in basket spend among main prize winners (against the average for […]

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