E-on: Cash to Consumers


To reward loyal E.ON customers, who could not benefit from dual-fuel contracts as they live in areas where a mains gas supply is not available, in the form of a cash rebate.


The solution needed to be cost effective, convenient and accessible as this was a varied audience. The delivery method also needed to work hard to explain to retailers how to process this new type of transaction. E.ON opted for a traditional approach using direct mail. Each customer received a personalised letter that contained a unique barcode together with instructions for the retailer.


An immediate success with over 70% of customers using their vouchers within the first month. The real-time nature of the system allowed the small number of customer issues to be dealt with by E.ON and PayPoint quickly and proactively.