Raiffeisen Bank to offer Secure Digital Voucher Service: Mkupon

05 July 2012 • i-movo Press Release

Raiffeisen Bank Albania, part of the Austrian Raiffeisen Banking Group who have an extensive presence across Central and Eastern Europe, has announced their implementation of i-movo’s Secure Digital Voucher service on the bank’s POS terminal network.


”Like in many high-growth economies, in Albania the ‘traditional’ infrastructure like fixed telephone lines and the postal address system is not as sophisticated everywhere as in its capital Tirana. However, everybody has a mobile phone so a purely mobile solution for loyalty and discounts is the obvious solution,” commented Paul Wild, Director of Faleminderit, who is responsible for marketing the new service.

Raiffeisen plan to utilise the service to encourage growth in its card transaction business by providing cardholders with discounts and other interesting offers using vouchers sent to mobile phones. The platform has other potential advantages that will be used to launch additional consumer benefits in the future.

“Payment by consumers using a card is still in early stages of market development in Albania” explained John McNaughton, Retail Board Member at Raiffeisen Bank in Albania. “Mobile phone usage is extremely high in this market. Using the mobile phone to deliver attractive discount offers from well-known retail merchants is an exciting way to promote card usage”.
”This marks our first move away from the UK market” said David Tymm, CEO at i-movo, “and is testament to the quality of our design, which makes the service easy to implement on any industry standard card payment or POS terminals.”

About Raiffeisen Bank Albania:  www.raiffeisen.al

Raiffeisen Bank Albania is the largest bank in the country and occupies the number one position on all major key performance indicators. Its asset base is close to 2 billion Euros. Raiffeisen Bank International purchased the Albanian Savings Bank in 2004 and over the last 7 years has completely transformed the old State Bank into a full service bank serving all sectors of the business and private individual markets. The loan portfolio has grown from zero in 2004 to outstanding of 770 million Euros by the end of 2010. The transformation is now complete and the Bank has a product range processes, systems and a branch infrastructure that compares favorably with 21st century European standards. For more information please contact:  Elira Kosho, Head of Card Business Department, Tel: +355 4 2 381 381, elira.kosho@raiffeisen.al

About Faleminderit.al www.faleminderit.al



Faleminderit was founded in 2009 and is the trading Name of Mobile Money Sh.p.k. The company has the rights to offer the Mobile Couponing system throughout the Balkan region.

For more information please contact: Paul Wild, CEO, Mobile Money Sh.p.k Sh.p.k, Tel: 00 355 66 20 75589, p.wild@mobilemoney.al

About i-movo:  www.i-movo.com

i-movo was founded in 2003 with the singular aim to provide a secure digital voucher service that can be implemented by any retailer without the need for additional hardware or expensive custom software development. i-movo is the world’s only secure digital voucher system using existing payment technology deployed across multiple retailers and used daily by multiple brands. To date the service has processed over 5.5M vouchers worth nearly £20million across over 30,000 retailers. i-movo is the recent winner of Juniper Research’s ‘Future Mobile Award for Mobile Coupons’, has been identified by CIO Magazine as one of “20 Companies to Watch in 2012” and was featured by Gartner in its ‘2012 Market Trends Research on Digital Rewards’.  For more information please contact David Tymm, CEO, i-movo; Tel: 0207 960 2571, david.tymm@i-movo.comwww.i-movo.com

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