Mobile marketing company i-movo is extending its secure mobile marketing platform. The solution allows vouchers sent to consumers by SMS to be redeemed at retail outlets using payment terminals. The platform issues a mobile voucher containing an individual identification number.
As the transfer is electronic this ensures that the voucher cannot be used more times than is permitted by the issuer. It is limited to participating retailers within the duration of the promotion. i-movo developed the secure system with TS3 Interactive.