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Matt Haig, Internet Works


“…So far, mobile commerce has mainly been about selling content-rich products to be used on the customer’ s mobile phone itself: ringtones and paid SMS services provided by mobile operators and entertainment companies.  Gradually  this will change. “m-commerce is following the same trajectory as  e-commerce” believes David Tymm,  chief executive at i-movo, the secure mobile marketing platform provider.”

Initially the web was content-centric and only when it was possible to complete transactions over the web did e-commerce really take off. At the moment, m-commerce is mainly content-based but that will change as mobile transaction processes-such as i-movo become widespread…”

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