In-Store Promotions

Bridging The Gap. Closing The Loop.

Learn more

Secure digital vouchers

A single payments solution with a limitless range of applications.

Learn more

Unmatched versatility

Distribution using mobile phone, email, direct mail, payment cards and all contactless methods.

Learn more

Total UK coverage

Our vouchers can be used at over 60,000 participating retailers, covering 99.1% of the UK population.

Learn more

Market leader

Nearly 300 successful campaigns delivered since 2003.

Learn more

Positive feedback

Over 97% of consumers very satisfied with our service.

Learn more

Real-time reporting

Instant feedback on the success of your campaign, down to where and when each voucher is used.

Learn more

Stay loyal in a virtual world

26 June 2014 • Raconteur

The retail landscape is a tough environment and retailers need to do all they can to stand out from the competition, says i-movo.

Loyalty schemes are a very effective way of helping retailers distinguish their offering and generate repeat business, as well as gaining important information about customers.

Any retailer hoping to be around in five years’ time will need to have some form of scheme in place, but the traditional loyalty scheme – based around costly plastic cards and paper correspondence – is not the answer, warns David Tymm, chief executive of i-movo.

Instead, retailers looking to develop a compelling loyalty proposition need to embrace mobile, using customers’ phones to send and redeem vouchers, and verify transactions are genuine. “You can virtualise the loyalty scheme by removing the single most costly element of it, which is the production and distribution of cards and the use of paper as the way of communicating with members,” says Mr Tymm.

To finish reading the full aritcle click the link below:

Add comment