The COGS Award Winners – GRAND PRIX Winner: i-movo

19 September 2014 • The Institute of Promotional Marketing

In July 2013, Molson-Coors launched a TV campaign featuring the new ‘cold indicator’ which, at the ‘Damme cold’ temperature of 4 degrees Celsius, turns blue.

Molson-Coors wanted to securely effectively and without risk of fraud enable a set number of high-value promotional vouchers to be issued and distributed to consumers and friends of these consumers to raise awareness of the new ‘Coors Light’ product.

Grand Prix