i-movo’s Secure Digital Voucher technology is behind a new retail campaign launched by The Wall Street Journal Europe to encourage trial of the print edition of the newspaper
From today, around 25,000 targeted recipients will be sent an email offering a half-price discount on purchase of the Wall Street Journal Europe for a limited period of time. Each email will contain a barcode and details of the participating PayPoint retailers in the Greater London Area. The recipient simply presents the voucher at any PayPoint retailer selling The Wall Street Journal Europe and the voucher is scanned using the PayPoint terminal and validated in real-time.
David Tymm, CEO of i-movo said, “This campaign combines simplicity and security to bring best value to both client and retailer. The retailer simply needs to scan the barcode to realise the cash-value of the voucher within four days, and the Wall Street Journal Europe can offer an innovative trial to new readers safe in the knowledge that it is using a secure digital platform.”
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