World’s first TV loyalty scheme to offer high street redemption via mobile phone vouchers in up to 30,000 UK stores

MiCard, the world’s first TV loyalty scheme where viewers are rewarded for watching specific TV channels are delighted to announce that it has reached agreement with i-movo which will allow MiCard loyalty card holders to redeem points in over 35,000 UK supermarket and convenience locations.

Launched in September 2008 with Nuts TV, the MiCard system uses a SmartCard inserted into the “second-slot” of satellite TV receivers to record viewing details of specific channels. Viewers are awarded points in return for their viewing attention. Viewers are also offered the opportunity of earning bonus points by taking part in interactive quizzes and surveys. Under the terms of the agreement, MiCard holders will be able to use their accumulated points for reward vouchers, delivered to their mobile phones. These vouchers can then be exchanged for the reward product at retailers served by i-movo.

i-movo is the world’s only secure digital voucher system using existing payment technology deployed across multiple retailers and used daily by multiple brands. Alliances with payment networks PayPoint and e-pay give i-movo an unrivalled retail footprint with over 35,000 retailers in the UK.

Paul Hastings, MD MiCard Limited, said “the successful launch of the Nuts TV loyalty scheme has shown how loyal viewers will elect to deepen their relationship with their favourite channel, and respond to exclusive online offers presented to them. Extending those offers to include the ability to redeem points for products of value in convenient locations across the UK are an important development that we are confident will make the benefits of participating in future broadcast loyalty schemes even more attractive”

According to David Tymm, CEO at i-movo “Thanks to MiCard, the same accountability and audience-engagement that attracts advertisers to the online world is now available in the broadcast TV medium. We are delighted to offer a further point of measurement by offering MiCard holders Secure Digital Vouchers to enjoy their reward points at a retail location convenient to them”

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About MiCard

MiCard is the market leader in developing, deploying and managing white label interactive loyalty schemes for Broadcast TV brands. MiCard helps Commercial Broadcasters exploit TV’s version of the Pareto Principle – where significant incremental revenues are derived from a minority of customers. MiCard successfully launched a pilot scheme on Nuts TV (Sky channel 196) in October 2008.

About i-movo

i-movo is a private company jointly owned by private individuals and David Tymm, who is also CEO. The company was established in 2003 to develop technology and processes to distribute digital vouchers with redemption using existing retail infrastructure. i-movo vouchers can be accepted at over 35,000 retailers across the UK using existing payment terminals already installed at these locations. With over thirty campaign credits since inception, i-movo Secure Digital Vouchers have been used by Associated Newspapers for the Evening Standard Eros Card and the Daily Mail/Mail on Sunday, BP for Wild Bean Cafe, Express Newspapers, the Financial Times, Glaxosmithkline for Lucozade Energy, News International for the Times & Sunday Times, The Sun and the News of the World and Nike for mobile ticketing.

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