Faleminderit: Albania’s Coalition Loyalty Scheme

Challenge

To increase and maintain ongoing shopper loyalty in a range of major retailers in Tirana, Albania’s capital city.

Solution

Using a single, one-off integration with Raiffeisen Bank’s card payment terminal network, Faleminderit created a scheme where shoppers at over 200 participating retailers earn points by swiping a loyalty card which they have registered to their mobile phone number. The loyalty card bears a zero-value i-movo voucher number and is used to establish the basket value of the transactions, for which the collector earns loyalty points. These points are exchanged for cash-value i-movo vouchers, delivered by text message, that can be used at any of the same 200 participating retailers.

Results

Now in its second year the campaign has been a huge success with over 30,000 loyalty cards issued. The scheme has even featured on Albanian television where it has been compared to the UK’s ’Nectar’ loyalty scheme.