Laura Hudson, The Drum
Molson Coors is launching a revamped version of its popular iPint app, with the updated version now available to download, which includes discount vouchers for Carling drinkers.
Offering £1 off of a four-pack of Carling beer, the app also locates the nearest suppliers of the drink for its users. In a bid to ensure increased footfall and a smooth process, Molson Coors has worked with shops with PayPoint terminals to process the vouchers, and has included a scannable barcode to make till-point redemption easier.
The app aims to reach around one million customers, off the back of its originator’s success in 2008, which has accrued over two million downloads. The new version of the app still features one of the older version’s most popular features: turning an iPhone into a virtual pint of Carling.
Andy Henwood, digital marketing manager for Molson Coors (UK & Ireland), said: “In revamping iPint, we wanted to celebrate the success of the original app and reward those who had downloaded it in an innovative and mobile way, with some great offers from Carling. The scannable barcode features ground-breaking technology and will help Carling drinkers redeem their vouchers while on the move, while also driving footfall to retailers across the country.”