Evening Standard: The Eros Reward Card

Challenge

To offer Evening Standard readers a cashless method of paying for the paper at a network of street vendors as well as third party retailers.

Solution

300 contactless terminals were deployed to cover the Evening Standard’s own vendor distribution network, to add to the 1,200 retailers with epay and PayPoint terminals who sell the title. Both were integrated to the i-movo system to allow readers to use their prepaid contactless card to buy the paper. The Eros Card was the world’s first dedicated, contactless and cashless newspaper payment card.

Results

Less than three months from when the project was given the go-ahead the Eros Card was launched. A highly innovative and ground-breaking solution to a key strategic problem for all newspapers of increasing frequency of purchase.