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Metro distribution soars in London

Jemima Kiss, Guardian Online

Metro saw strong circulation growth during October, distributing 110,000 extra copies in London than in September, according to the audit bureau of circulations.

Distribution of Associated Newspapers’ free morning paper in London increased 17.26%, taking the month-on-month total to 746,758 copies, an 8.3% rise from October 2006.

Metro’s combined national circulation figure including Merseyside, the Midlands and South Wales, reached 1,358,890, an increase of 10.57% from the previous month.

Metro is the fourth biggest circulation newspaper nationally, and has extended its reach across 16 major cities.

London title the Evening Standard, helped by its new “Eros” electronic payment card system, boosted year-on-year circulation by 3.77% from October 2006, to 292,544 copies last month – its best result in years.

This was the paper’s second year-on-year increase since July 2005, the previous increase coming in September, showing that the paper is fighting back against the the London Paper and London Lite, which launched in August and September last year.

The Standard’s monthly increase was 0.48% from September.

Both London Lite and the London Paper, which launched as fierce competitors last year, saw only modest circulation rises.

London Lite, published by Associated Newspapers, saw circulation rise 0.21% month on month to 400,993 copies.

News International’s The London Paper, now in its 15th month, saw only a 0.8% increase from September to 495,650 copies in October.

The London Paper’s general manager, Ian Clark, said the title had seen “impressive circulation growth year-on-year” at 31.3%, and claimed the title was increasing its lead over its rival, London Lite.

The free morning financial title City AM reached 100,576 copies in London, up 1.48% from the previous month.

– To contact the MediaGuardian newsdesk email or phone 020 7239 9857. For all other inquiries please call the main Guardian switchboard on 020 7278 2332.

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