01 May 2014 • Julia Glotz
FrieslandCampina has launched a £1m national outdoor push for Yazoo.
The Hits The Spot poster campaign went live on 5 May accross 1,500 bus stops and telephone panels around the country. A London-only mobile coupon promotion is giving away free bottles to 150,000 shoppers.
“As market leader, Yazoo is investing in the convenience channel to capitalise on growth,” said trade marketing manager Helen Cridge.
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